Search Engines figure out you website either on your web pages (Onsite SEO) or information about your web pages elsewhere (offsite SEO).
Search Engines uses formulas to analyze immense amounts of data about all the web pages they can serarch to decide which web pages they should present when someone searches for a keyword phrase, and in what order they should present them.
How SEO Works…
Even though the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result…
Onsite – your content and website infrastructure
targeting the best keyword clusters matching existing content to target specific keyword clusters creating new content to target specific keyword clusters having the best website infrastructure and architecture
Offsite – how your website is referred to from other online sources developing a profile of high quality, on-theme incoming links having a relevant and active social media presence creating citations (non-linking references) about you. At least half of your SEO outcomes are influenced by elements outside your direct control …and everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works!
The percentage of increase in term of website visit rate.
